A Project Method for the Personalization of E-Commerce applications in SMEs
نویسنده
چکیده
This paper presents the results of a research project about personalization of ECommerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP II systems. Our discussion is structured around the basic steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.
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